In Sept-Îles, the city’s 75th anniversary is being celebrated through beer — with a special release rooted in local identity.
Unveiled at Microbrasserie La Compagnie, the anniversary brew La Pionnière serves as a liquid tribute to the region’s history. It reflects a growing trend in the craft industry: using beer as a medium for storytelling, heritage, and community connection.
Beyond the product itself, the initiative highlights the evolving role of breweries in regional events. Brewers are no longer just suppliers — they are cultural contributors, translating milestones into shared tasting experiences.
