Powered by Pivohub | B2B e-commerce solution dedicated to craft and specialty food & beverages. The craft beverage industry has spent the last decade convincing consumers to trade up. Better ingredients. Better brewing. Better provenance. Better experience. The challenge in 2026 is different. Consumers still want quality—but they're becoming more selective about what they spend. Inflation has changed purchasing habits, and many people are looking for predictable value, not necessarily the lowest price. This creates an opportunity for craft breweries, cideries, wineries, distilleries, and independent food businesses to rethink the concept of the value meal. Not by copying fast food. By adapting the psychology behind it. [caption id="attachment_216667" align="alignnone" width="1200"] Créditos Renato Cruz Santos[/caption]

Why McDonald's Value Meal Works

The Value Meal isn't successful because it's cheap. It works because it removes friction. Customers...