The latest data from Statistics Canada shows that the Canadian alcohol market is entering a mature phase. For the fiscal year ending March 31, 2025, total alcohol sales reached $25.8 billion, a 1.6 % decline from the previous year, while total alcohol volume fell by 3 %, marking the fourth consecutive year of decline. (www150.statcan.gc.ca)
For microbreweries, these numbers aren’t alarming but do highlight a strategic imperative: focus on value rather than volume.
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