Seltzers, non-alcoholic drinks, low-ABV beers, beer sodas: Sierra Nevada’s 2027 strategy raises a question that goes well beyond new product development. For craft breweries, the real challenge is figuring out where the next source of growth will come from.
How do you prepare a beer company for 2027 when the beer market alone can no longer guarantee growth?
That is probably the question craft brewery executives should be asking now.
Sierra Nevada’s strategy offers an interesting case...
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