Microbrasserie de l’Île d’Orléans: 20 years of passions & growths

Par Leonardo Calcagno

After 20 years, Microbrasserie de l’Île d’Orléans is not trying to be everywhere. It is trying to be profitable where it has an advantage. Its strategy — tourism, local distribution, selective restaurant accounts, flexible production and controlled growth — reflects a broader shift in craft beer: in a more complicated market, volume is no longer the clearest measure of success.

For years, craft beer measured growth in litres. More tanks. More production. More retailers....

Contenu exclusif pour l’industrie agroalimentaire et des boissons : Analyse • Créativité • Stratégie

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Par Leonardo Calcagno

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