A recent study by professional services firm EY reveals a trend that could reshape the future of the beverage industry, both in Brazil and the U.S. One striking finding: 45% of Brazilian consumers reported using artificial intelligence to get drink recommendations over the past year — a significantly higher adoption rate than in the U.S., where only 27% of respondents said they had done so. (thespiritsbusiness.com)

🧠 AI and Consumer Decision-Making

This behavior goes beyond mere...