Muskoka Brewery has unveiled a new visual identity to mark its 30th anniversary in Ontario’s cottage country.
At first glance, this looks like a commemorative redesign. From an industry standpoint, however, it signals something much more strategic: shelf warfare, brand recalibration, and long-term positioning in a tightening craft market.
What are the implications that go beyond aesthetics?
Packaging as Competitive Infrastructure
In 2026, packaging is no longer a branding...
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