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In a brewing industry where production costs are rising, consumer habits are changing, and competition for shelf space is intensifying, marketing is becoming both more necessary and more difficult to finance. For many independent breweries, maintaining an in-house team specializing in design, branding, and strategy now represents a significant investment. It is in this environment that small, specialized agencies find their niche.
In this episode of “Les Affaires brassicoles,” we’re joined by Kim Love, founder of Small Batch Marketing, an Ontario-based company that supports breweries, distilleries, and beverage producers with their marketing, graphic design, and packaging projects.
Launched in January 2026, Small Batch Marketing offers a flexible approach that allows producers to access specialized expertise without necessarily hiring a full-time team or engaging a large agency. Its model is based primarily on one-time projects and monthly packages tailored to companies’ budgets and needs.
The conversation addresses several issues currently concerning producers: rising prices for aluminum cans, trade uncertainties, budget constraints, and the need to reevaluate marketing strategies. Kim also observes trends in packaging in Ontario, particularly the growing interest in mixed cases and simpler designs that can quickly convey a product’s identity on the shelf.
We also discuss artificial intelligence and its limitations in the creative field. For Kim, technology can speed up certain tasks, but it cannot replace strategic thinking, visual hierarchy, and an understanding of the consumer.
Beyond design, this conversation raises an important question for independent breweries: how can they access the right skills at the right time without increasing their cost structure? [entrevue en anglais]
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