For more than a decade, craft beer has been driven by bigger flavours, bigger hops, and increasingly experimental recipes.
Double IPAs.
Pastry stouts.
Fruit-packed sours.
The race was often about intensity.
Today, the market is moving in a different direction.
Drinkability has become the new premium.
One of the clearest examples is the emergence of Korean-style lagers, an emerging category attracting attention among independent breweries across North America. Rather than following a...
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