The upcoming closure of Brasseur de Montréal’s production facility has left many in Québec’s brewing industry asking the same question: what comes next for one of the province’s most recognizable beer brands?
Over the past several weeks, Baron Mag has spoken with multiple industry sources who suggest that Molson Coors is evaluating the future location of Brasseur de Montréal’s brewing operations. Among the possibilities being discussed are a move to Longueuil or the transfer of production to an existing Molson Coors facility in Ontario. At the same time, sources indicate the company could establish a smaller brewery and hospitality-focused venue in Montréal’s Griffintown district.
None of these plans have been publicly confirmed.
According to La Presse, Brasseur de Montréal will indeed move its brewing operations outside the City of Montreal as the property housing its brewery undergoes redevelopment. The popular Griffintown brewpub will remain open, while beer production will be transferred to another brewing facility.
While the final production site has not been publicly identified, the announcement confirms what many in the industry had anticipated: Brasseur de Montréal’s future no longer includes brewing beer within Montreal itself.
Baron Mag has contacted Molson Coors on several occasions over the past few weeks seeking comment on the future of Brasseur de Montréal, the reported relocation of production, and the possibility of a new Montréal location. As of publication, the company has not responded.
If production were to move, it would reflect a broader trend across the brewing industry. Large breweries increasingly separate manufacturing from hospitality, consolidating production in facilities that offer greater capacity, improved logistics, and lower operating costs while investing in smaller urban taprooms designed to strengthen consumer engagement and tourism.
A move to Longueuil would allow production to remain within the Greater Montréal region while benefiting from industrial infrastructure and easier distribution. A transfer to Ontario, meanwhile, would represent a more significant operational shift, raising questions about logistics, supply chains, and what “Brasseur de Montréal” means if the beer is no longer brewed in Montréal.
The reported Griffintown project, if realized, would also reflect an industry-wide evolution. Increasingly, breweries are investing in destination taprooms, restaurants, and experiential spaces, while centralizing production elsewhere. For consumers, the brand remains visible in the city even if the brewhouse moves.
Until Molson Coors comments publicly, these scenarios remain unconfirmed. What is clear, however, is that the future of Brasseur de Montréal is entering a new chapter—one that could reshape not only the brand but also the brewing landscape of Greater Montréal.
Baron Mag will continue to follow this story and update readers as new information becomes available or if Molson Coors responds to our requests for comment.
