In a move that signals the growing normalization of cannabis-infused drinks, Cheech & Chong’s Global Holding Company has partnered with Breakthru Beverage Group to expand the distribution of hemp-derived THC beverages across North America. This isn’t just a partnership—it’s a clear signal that traditional beverage networks are now taking the emerging cannabis beverage market seriously.
Breakthru, one of the largest beverage distributors in the U.S. and Canada, brings unmatched...
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