01. Data Science Without Being a Data Scientist
Présentateurs
Etienne Bernard : Research Assoc/Advanced Research Group
Taliesin Beynon : Mgr & Dev Lead Advanced Research Group
schedule.sxsw.com
11:00AM – 1:30PM
JW Marriott : Salon H – 110 E 2nd St
02. Digital Diversity: How Culture Impacts Digital
Présentateurs
Christian Martinez : Head of US Multicultural Sales chez Facebook
Virginia Lennon : SVP, Partnerships chez Ipsos MediaCT
schedule.sxsw.com
11:00AM – 12:00PM
Hyatt Regency Austin : Zilker Ballroom 2 – 208 Barton Springs Rd
03. How to Keep Ideas Alive After SXSW
Présentateurs
Christian Dodd: VP, User Experience Strategy Dir à Cramer-Krasselt
Nicholas Papagiannis: VP Search Dir à Cramer-Krasselt
schedule.sxsw.com
11:00AM – 1:30PM
JW Marriott : Room 301-302 – 110 E 2nd St
04.Psychological Architectures for Persuasive Tech
Présentateur
Brian Cugelman PhD, Senior Scientist and Director chez AlterSpark
schedule.sxsw.com
11:00AM – 1:30PM
JW Marriott : Salon F -110 E 2nd St
05. What Is A Brand Now Anyway?
Présentateurs
Laura Gordon, VP Brand Innovation de 7-Eleven
Russell Wager, VP Mktg à Mazda
Vinoo Vijay, Exec VP/Chief Mktg Officer à TD Bank
schedule.sxsw.com
11:00AM – 12:00PM
Sheraton Austin : Capitol Ballroom – 701 E 11th St
06. The Contagion Cookbook
Présentateur
EMarcus Collins, Exec Dir of Social Engagement de Translation
schedule.sxsw.com
5:00PM – 5:15PM
Austin Convention Center : Ballroom C
07.The Art of Social Media
Présentateurs
Guy Kawasaki, Chief Evangelist chez Canva
Peg Fitzpatrick, Author chez Alltop
schedule.sxsw.com
5:00PM – 6:00PM
JW Marriott : Salon 5-6 – 110 E 2nd St
08.Art and Experience: A Future for Creativity
Présentateurs
Laura Bernstein, Digital Designer, Graphic Design du Los Angeles County Museum of Art
Lori Kozlowski, Editorial Dir chez Atom Factory
Maritza Yoes, Social Strategist du Los Angeles County Museum of Art
Todd Lefelt, Managing Dir/User Experience de Huge
schedule.sxsw.com
5:00PM – 6:00PM
JW Marriott : Salon 2 – 110 E 2nd St
09. Mastering Adaptive Marketing in a Real-Time World
Présentateurs
Billie Goldman, Co-Mktg Mgr à Intel
Chris Perry, Pres. Digital à Weber Shandwick
Matt Soldan, EVP, Exec Creative Director-North America à Team Detroit
Seraj Bharwani, Chief Analytics Officer à Visible Measures
schedule.sxsw.com
3:30PM – 4:30PM
Hyatt Regency Austin : Hill Country ABCD – 208 Barton Springs Rd
10.Content Marketing vs Don Draper: The End Of Ads
Présentateurs
Jamie Reilly, Chief Creative Officer à Kastner And Partners
Linda Boff, Global Exec Dir Brand Mktg à GE Corporate
Maya Kosovalic, Head of Media and Digital Communications – L’Oreal
Stephanie Losee, Managing Editor à Dell
schedule.sxsw.com
2:00PM – 3:00PM
Sheraton Austin :Capitol Ballroom – 701 E 11th St
11.The Emperor’s New Wearables
Présentateurs
Brandon Little, Chief Creative Officer à Fossil
Ken Hertz, Sr Partner à MemBrain/Hertz Lichtenstein & Young LLP
Sandra Lopez, Dir of Wearables, Biz Dev & Mktg Strategy for Fashion à Intel Corporation
Travis Bogard, VP à Jawbone
schedule.sxsw.com
12:30PM – 1:30PM
JW Marriott : Room 206 -110 E 2nd St