Launching a new oat milk brand in a category already occupied by major players may seem ambitious. For Varty All Natural, however, the starting point was not a complicated market analysis. It was a simple problem: the founders could not find the product they wanted on grocery store shelves. Organic, made in Canada, with a short ingredient list and a local positioning — that gap in the market led Lina Greiche and her business partner Tony to develop their own product. Today,...