In a move that underscores how legacy brands and emerging beverage companies are redefining market boundaries, Tilray Brands has announced a new partnership with Popsicle to launch Popsicle adult beverages across the U.S. and Canada. The collaboration aims to bring iconic childhood flavours into the adult ready‑to‑drink (RTD) space, blending nostalgia with modern consumption trends. According to official statements from both companies, the co‑branded line will debut in multiple...