At a time when Quebec consumers are navigating inflation, shrinking disposable income, and an overwhelming volume of product choices, the idea of “buying local” has never been more appealing — or more complicated.
What was once a relatively simple decision tied to proximity and trust has evolved into a layered, often confusing process. In today’s retail environment, a single grocery aisle can contain dozens of brands making overlapping claims: “made in Canada,” “prepared in...
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