For decades, the hierarchy of the drinks table was clear: beer for volume, wine for occasion, spirits for status. Now, a new contender is asking to be included. Cannabis beverages are not just entering the market — they are challenging the rituals that define it. The ambition is evident. The infrastructure, less so.

The race for the modern drinker is no longer confined to beer, wine, and spirits. A new category is pushing its way into the conversation: cannabis-infused...