Presented by PivoHub and Étiquette PDF
Functional beverages are no longer a niche conversation reserved for health-food stores. They are increasingly becoming part of the broader beverage market, as consumers look for products that combine convenience, taste, and a perceived wellness benefit.
At CHFA NOW Toronto 2026, Beverage + Terroir spoke with Komlanvi Dodjro of DODJIVI, a Canadian brand built around functional mushroom beverages and supplements. What started with a personal search for natural alternatives has evolved into a growing consumer brand with distribution across Canada and a new brain-and-body supplement scheduled to launch at Whole Foods across the country in 2027.
The conversation raises a larger question for the beverage industry: are functional ingredients becoming a new way to rethink everyday products rather than simply creating another category of supplements? From mushroom coffee to wellness teas and powdered formulations, Doji V is betting that consumers do not want another complicated health routine. They want to add functionality to habits they already have.
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New Content and Strategic Partnership
In partnership with PivoHub, Baron Mag has launched a series of interviews and articles highlighting their partners and the food industry landscape in Québec and Ontario. This series will showcase emerging food entrepreneurs and provide insights into the latest trends and best practices within the sector.
Objective: To better understand the food industry and provide data-driven insights to help businesses improve performance and efficiency.
Partnership with PivoHub
The series will also demonstrate how PivoHub can support your business through its order management and data tools, helping companies optimize operations and gain actionable insights.
Interested?
To discover PivoHub or to promote your food business, contact: [email protected]
For demos and more information: [email protected] or visit PivoHub.
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About Beverage + Terroir
As the beverage and beer industries evolve, so too does the media that covers them. For several years, we’ve been reporting on the industry outside of Quebec in English through our Baron Mag and BBQ (Business of Beer of Quebec) podcasts.
With Beverage + Terroir, we’ve expanded our coverage to encompass beer, beverages, and food, providing a comprehensive look at the entire industry and its complex interconnections. The podcast explores not only trends, innovations, and market shifts, but also the people, places, and processes that define the craft, commercial, and artisanal sectors across Canada, the USA, and beyond.
Beverage + Terroir aims to give listeners a deeper understanding of how local ingredients, regional terroir, and industry dynamics shape the drinks we enjoy — from pint to plate.
